Founded in 1993, Baking Kingdom is one of the earliest Taiwanese-invested enterprises to enter the Chinese mainland market. As an integrated industrial and trading company, Baking Kingdom primarily deals in baking ingredients and equipment. After 32 years of development, the company has grown significantly: currently, it has 23 branches, 14 baking centers, and 3 factories nationwide, offering over 300 kinds of baking products. With its strong capabilities and industry influence, Baking Kingdom has become a leading enterprise in the domestic baking industry.
Baking Kingdom is not only a trading company engaged in importing high-quality foreign baking equipment and ingredients, but also possesses a complete production system. The company's three factories have clearly defined functions and professional production capabilities:
Shanghai Fengxian Base: This base has two professional factories: a raw material factory and an equipment factory. The raw material factory mainly produces baking fillings, premixed powders, and food additives; the equipment factory focuses on the research and development and production of baking equipment such as tunnel ovens, mixers, and biscuit extruders, and provides clients with comprehensive factory planning and consulting services.
Xinjiang Turpan Factory: This factory specializes in producing baked raisins, with its star products including thin-skinned raisins and golden raisins, which are highly praised in the market for their high quality.
Baking Kingdom offers a wide range of baking ingredients, covering over 300 categories including flour, premixed powders, dried fruits, additives, and dairy products, fully meeting the diverse needs of different customers. In terms of product strategy, the company has transformed from single-product innovation to series development, focusing on a development direction of "healthier, lower-carbon, more natural, more original, more efficient, simpler, and more standardized," continuously optimizing product quality and category structure to accurately match ever-changing market demands, providing the baking industry with more high-quality and competitive products.
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